Media

The B3rd Athletics Media section exists to help you grow, learn, and take your next step on the Journey to Becoming 3rd. Through articles, podcasts, videos, and practical resources rooted in faith and sport, we equip coaches, athletes, and leaders to pursue high performance without losing sight of eternal purpose. Our media is designed to challenge your thinking, strengthen your faith, and provide tools you can apply immediately in competition, leadership, and daily life. Wherever you are on the journey, we invite you to engage, reflect, and be transformed as you live, lead, and compete in a way that honors Christ and impacts others. If this content encourages you, consider giving to B3rd Ministries and sharing it with friends—your generosity and support help keep these resources free and accessible to others.

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Vince Lombardi

Life: 1913–1970 Sport: Football Role: Coach When you think of sports excellence, Vince Lombardi should immediately come to mind. As head coach of the Green Bay Packers, he transformed one of the NFL's struggling franchises into a dynasty. In nine seasons, Lombardi led the Packers to five NFL Championships, including victories in the first two Super Bowls. His relentless pursuit of excellence, disciplined leadership, and unwavering commitment to his players established a sta

Coaching Mission in an Apostolic Age

In the Gospel of Matthew, chapter 28, shortly after His resurrection, Jesus gives His followers the Great Commission: to go, make disciples, teach, and baptize—all under His authority and with the promise of His presence. This mission has not shifted. What does shift, however, is the cultural environment in which we are called to execute this mission. Every generation of Christians faces unique challenges, and in his book From Christendom to Apostolic Mission, Monsignor Jame

Ordinary Greatness

We live in a time where the desire to be seen feels louder than ever. While our culture did not create this longing, the constant presence of social media has magnified it. Every scroll invites us to build a name, grow a platform, and ensure others see our greatness. Yet, this struggle is not new. From the very beginning, humanity has wrestled with the desire for recognition. In the story of Cain and Abel in Genesis, we see jealousy, comparison, and the longing to be favored.

Are You A Leader? Lead Like Jesus

Lead Like Jesus – Chapter 1 At B3rd Athletics, we often talk about leadership. But many people misunderstand what leadership really is. Too often, leadership gets associated with titles, positions, or authority. The reality is much simpler—and much more challenging. In Lead Like Jesus, the authors define leadership this way: Leadership is an influence process. In other words, any time you seek to influence the thinking, behavior, or development of another person, you are step

Don't Pick and Choose

“Do not think that I have come to abolish the Law or the Prophets; I have not come to abolish them but to fulfill them. 18 For truly I tell you, until heaven and earth disappear, not the smallest letter, not the least stroke of a pen, will by any means disappear from the Law until everything is accomplished. 19 Therefore anyone who sets aside one of the least of these commands and teaches others accordingly will be called least in the kingdom of heaven, but whoever practices

The Courage to Begin

Trying something new is hard. Full stop. It asks more of us than just effort—it asks for vulnerability. The kind that puts you in unfamiliar spaces, around unfamiliar people, with no guarantees of success. And if we’re honest, that’s usually the part we want to avoid. Recently, my daughter became my teacher in this. At 15 years old, she decided to play softball for the very first time. Not pick it up casually. Not mess around in the backyard. She stepped into an evaluation—kn

Be the Light & Don’t Hide It

“You are the light of the world—like a city on a hilltop that cannot be hidden. No one lights a lamp and then puts it under a basket. Instead, a lamp is placed on a stand, where it gives light to everyone in the house. In the same way, let your good deeds shine out for all to see, so that everyone will praise your heavenly Father.” — Matthew 5:14–16 The Big Idea (B3rd Focus) If God has placed you somewhere, He intends to use you there. Light is meant to be seen

Why B3rd Exists

Two constants have shaped my life: faith and sport. From an early age, I learned that both have the power to form us—one eternally, the other profoundly. Growing up, my family attended church every Sunday, a rhythm that continues today with my wife and our seven children. We do this not out of routine or obligation, but because we believe we were created for worship. When worship is rightly ordered, everything else begins to make sense. Yet for much of my life, faith and spor

Blessed When It Costs You

“God blesses you when people mock you and persecute you and lie about you and say all sorts of evil things against you because you are my followers. Be happy about it. Be very glad! For a great reward awaits you in heaven. And remember, the ancient prophets were persecuted in the same way. — Matthew 5:11–12 The Big Idea (B3rd Focus) Faithfulness to Jesus will not always be celebrated—but obedience is always rewarded. Coaching Reflection Matthew 5 places us rig

Why Play Sports

The question of why is always worth asking, no matter what we choose to pursue in life. As Christians striving to live as Jesus taught us, asking why is not optional—it is essential. Purpose matters. Intention matters. Without clarity on why we do something, even good things can lose their meaning. This is especially true when it comes to sports. If we try to answer the question of why we play sports solely through the lens of the world, it can be difficult to find a compelli

Obedience Before Understanding

“It should be done, for we must carry out all that God requires.”— Matthew 3:15 “People do not live by bread alone, but by every word that comes from the mouth of God.”“You must not test the Lord your God.”“You must worship the Lord your God and serve Him alone.”— Matthew 4:4, 7, 10 The Big Idea (B3rd Focus) Becoming who God calls us to be always begins with obedience—before comfort, clarity, or outcomes. Coaching Reflection Matthew 3 opens with a powerful reminder: before Je

Betty Cuthbert

Life: 1938-2017 Sport: Track Role: Athlete Born on April 20, 1938, in Ermington, New South Wales, Australia, Betty Cuthbert was destined for greatness—not only on the track but also in the quiet, powerful way she lived her life. Raised in a faith-filled home with amazing parents who instilled in her the values of hard work and respect, Betty grew up alongside her two sisters—including her unidentical twin—and a brother. From a young age, she developed a deep appreciation for

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